Cheetos goes underground. Most likely Hades

So what the freak is up with Cheetos? Since when did eating Cheetos mean I like to listen to a cat-demon tell me messed up things to do to people who are rightfully pissed at me? Even the website is freaky. The loading screen for one is a fully white screen with a bulge of black pushing the white out of the picture. From light to dark eh? Then comes a video telling you to listen to all their "non-existant rules". Trying not to be uptight about this but its a little strange how he was cool being "cheesy" now he tells you to throw cheetos into someone's clothes dryer, white clothes of course, or in the second commercial he tells a guy to stick a cheeto inbetween a work laptop then closes it shut on the cheeto, then disappears. This would most definitely get your @$$ whooped and/or fired if anyone ever caught you. I would drop kick their dumb asses fo sho! Not to mention these people look possessed when being under the "Cheese Man's Spell". He went from "Chester Cheetah: It ain't easy being cheesy" to the Devil on your shoulder. Welcome to the New World Order.